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The headlines are everywhere: tech layoffs are accelerating, and artificial intelligence is increasingly cited as both a disruptor and a catalyst for workforce change. While many organizations are trimming headcount or freezing hiring, companies that aren’t laying off  have a rare opportunity to strengthen their teams if they move strategically. Below, we break down what’s happening, what it means for hiring teams, and how you can succeed during this pivotal moment. What’s Ha

When it comes to hiring a senior marketing executive, many companies turn to large search firms with big databases and name recognition. But here’s the truth: the best marketing leaders aren’t found through volume...they’re identified through understanding. And that’s where a boutique executive search firm with deep marketing roots  makes all the difference. 1. They Know What “Great” Looks Like in Marketing Most traditional search firms operate across every function and indus

The role of the marketing leader has evolved dramatically in recent years, and in the coming year, the expectations are higher than ever. Some organizations that I've had conversations with are even describing a sort of "CEO Lite", that is overseeing much of the organization. Most however, want executives who can drive growth, build trust, and lead with both creativity and data. If you’re evaluating marketing leaders in 2026, here are the qualities and capabilities that matte

When hiring at the executive level, the stakes are high. A great CRO, CMO, or VP of Sales can transform revenue growth, align...

The school year has started, routines are back in place, and for many companies, this is the perfect time to refocus on hiring. Just as...

For CEOs, CROs, and founders, timing is everything when it comes to hiring. If you’re considering bringing on a senior marketing or sales...

The "Hire Slowly, Fire Fast" approach has been around for decades echoed in books in the early 2000's and later on became a mantra among...

Literally every company boiler plate today, ”company xyz is an AI-driven solution focused on automating xyz for growing companies.” You...

When it comes to hiring executives and go-to-market leaders, many companies rely Partnering with an executive search firm can give you an...

we created the S.P.L.A.S.H.™ Hiring Methodology to fix that and to bring order, objectivity, and insight to one of the most complex decisions a CEO or founder will ever make.

When you're hiring a VP of Sales or a CRO, the stakes couldn’t be higher. A bad hire at the top of your sales org doesn't just cost you...

You've started doing your research and you come across a number of large firms and several boutique firms...but how are they different...

Whether you're a CEO hiring a new VP of Marketing or a recruiter evaluating top talent, here are the critical traits that separate the great from the good.

Why does marketing executive hiring fail so often? And how can you avoid those costly missteps? We take you though the 5 most common hiring mistakes.

It’s one of the most common crossroads companies face. Get it right, and you unlock go-to-market clarity, pipeline growth, and brand momentum. Get it wrong, and you risk bloated spend, misaligned strategy, and missed revenue goals. So how do you decide what level of marketing leadership is right for your business? Let’s break it down.

Hiring a top-tier marketing leader is one of the most critical decisions a company can make. The right CMO or VP of Marketing can drive revenue, build brand equity, and create sustainable growth. But how do you spot potential pitfalls before making a costly hiring mistake? Here are five red flags to watch for when interviewing marketing leaders.

In high-growth companies, the relationship between the CEO and CMO can make or break a go-to-market (GTM) strategy. When aligned, these two leaders drive revenue growth, market expansion, and brand dominance. When misaligned, friction leads to stalled pipeline progress, messaging confusion, and missed opportunities. So, how do you ensure that your CEO and CMO are operating in lockstep? Here’s what it takes to build a strong partnership that fuels GTM success.

The role of the Chief Marketing Officer (CMO) has always been one of transformation. But in 2025, the pace of change is faster than ever. As businesses navigate AI advancements, shifting buyer behaviors, and increasing revenue accountability, today’s CMO must evolve...or risk becoming obsolete. So, what does the future hold for marketing leaders? Here’s how the CMO role is changing and what’s next for those leading the charge.

In today’s hyper-competitive market, securing top marketing talent is harder than ever. But what separates the best from the rest? After years of working with elite marketing executives, we’ve identified key trends that define the top 1% of marketing leaders. If you’re looking to elevate your marketing leadership, or hire someone who will truly move the needle, here’s what to look for.

n the past, CMOs were often seen as brand stewards, creative visionaries, or communications experts. But in 2025, the role has shifted dramatically, and decisively. Today’s most sought-after marketing leaders are not just storytellers. They’re revenue drivers.