All Posts

Hiring a top-tier marketing leader is one of the most critical decisions a company can make. The right CMO or VP of Marketing can drive revenue, build brand equity, and create sustainable growth. But how do you spot potential pitfalls before making a costly hiring mistake? Here are five red flags to watch for when interviewing marketing leaders.

In high-growth companies, the relationship between the CEO and CMO can make or break a go-to-market (GTM) strategy. When aligned, these two leaders drive revenue growth, market expansion, and brand dominance. When misaligned, friction leads to stalled pipeline progress, messaging confusion, and missed opportunities. So, how do you ensure that your CEO and CMO are operating in lockstep? Here’s what it takes to build a strong partnership that fuels GTM success.

The role of the Chief Marketing Officer (CMO) has always been one of transformation. But in 2025, the pace of change is faster than ever. As businesses navigate AI advancements, shifting buyer behaviors, and increasing revenue accountability, today’s CMO must evolve...or risk becoming obsolete. So, what does the future hold for marketing leaders? Here’s how the CMO role is changing and what’s next for those leading the charge.

In today’s hyper-competitive market, securing top marketing talent is harder than ever. But what separates the best from the rest? After years of working with elite marketing executives, we’ve identified key trends that define the top 1% of marketing leaders. If you’re looking to elevate your marketing leadership, or hire someone who will truly move the needle, here’s what to look for.

n the past, CMOs were often seen as brand stewards, creative visionaries, or communications experts. But in 2025, the role has shifted dramatically, and decisively. Today’s most sought-after marketing leaders are not just storytellers. They’re revenue drivers.

When hiring a marketing executive, especially a CMO for your SaaS company, one question inevitably comes up: “Do they have experience in our industry?” It’s a fair question. Industry specialization can bring certain advantages. But it’s not always the dealbreaker many think it is. In fact, some of the most effective CMOs come from outside the niche. Let’s break down when industry experience matters, and when core marketing competency matters more.