we created the S.P.L.A.S.H.™ Hiring Methodology to fix that and to bring order, objectivity, and insight to one of the most complex decisions a CEO or founder will ever make.

When you're hiring a VP of Sales or a CRO, the stakes couldn’t be higher. A bad hire at the top of your sales org doesn't just cost you...

Whether you're a CEO hiring a new VP of Marketing or a recruiter evaluating top talent, here are the critical traits that separate the great from the good.

Why does marketing executive hiring fail so often? And how can you avoid those costly missteps? We take you though the 5 most common hiring mistakes.

It’s one of the most common crossroads companies face. Get it right, and you unlock go-to-market clarity, pipeline growth, and brand momentum. Get it wrong, and you risk bloated spend, misaligned strategy, and missed revenue goals. So how do you decide what level of marketing leadership is right for your business? Let’s break it down.

Hiring a top-tier marketing leader is one of the most critical decisions a company can make. The right CMO or VP of Marketing can drive revenue, build brand equity, and create sustainable growth. But how do you spot potential pitfalls before making a costly hiring mistake? Here are five red flags to watch for when interviewing marketing leaders.

The role of the Chief Marketing Officer (CMO) has always been one of transformation. But in 2025, the pace of change is faster than ever. As businesses navigate AI advancements, shifting buyer behaviors, and increasing revenue accountability, today’s CMO must evolve...or risk becoming obsolete. So, what does the future hold for marketing leaders? Here’s how the CMO role is changing and what’s next for those leading the charge.

In today’s hyper-competitive market, securing top marketing talent is harder than ever. But what separates the best from the rest? After years of working with elite marketing executives, we’ve identified key trends that define the top 1% of marketing leaders. If you’re looking to elevate your marketing leadership, or hire someone who will truly move the needle, here’s what to look for.

n the past, CMOs were often seen as brand stewards, creative visionaries, or communications experts. But in 2025, the role has shifted dramatically, and decisively. Today’s most sought-after marketing leaders are not just storytellers. They’re revenue drivers.

When hiring a marketing executive, especially a CMO for your SaaS company, one question inevitably comes up: “Do they have experience in our industry?” It’s a fair question. Industry specialization can bring certain advantages. But it’s not always the dealbreaker many think it is. In fact, some of the most effective CMOs come from outside the niche. Let’s break down when industry experience matters, and when core marketing competency matters more.